TBDMSA Partnership With Nike Made to Play, News (Tottenham - Beeton District Minor Softball Assoc.)

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Oct 13, 2022 | Kevin Boston | 363 views
TBDMSA Partnership With Nike Made to Play
As part of the TBDMSA Same Game Challenge Grant received through Canada Women and Sport, our Association will be part of the Nike Made to Play Program. 


Nike is doubling down on its effort to make sports fun and welcoming for girls.

The athletic giant’s latest initiative is the Made to Play Coaching Girls Guide, a manual created in partnership with We Coach (with support from Youth Sport Trust). Its creation is geared toward giving coaches what they need to eliminate barriers specific to girls in sport and to keep things fun.

The Made to Play Coaching Girls Guide focuses on five pillars: make sure the playing space and team culture work for girls; create connections with girls; let girls compete; focus on progress, not the final outcome; and encourage girls to be brave, not perfect.

To develop this, Nike used insights from the Women’s Sports Foundation and Nike’s Coaching Through a Gender Lens report. According to Nike, the insights from the research revealed that girls are more likely to not only love playing but will keep playing as they get older when they like their coaches. Aside from helping coaches, Nike said the benefits could be equally as effective when used by parents and caring adults.
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